Marketing

Toolstation

Brief: Create a set of dynamic motion graphics to be displayed across London during the summer of 2023 for La Roche-Posay. The primary objective is to educate the public about the harmful effects of UV rays on the skin and to promote La Roche-Posay's sunscreen products as an effective solution.

Design Process: I created cohesive visual assets and animated them using engaging techniques. I adapted the motion graphics for various London platforms, ensuring maximum impact. Finally, I gathered feedback for refinement, making necessary adjustments to enhance clarity and effectiveness.

Outcome: The final outcome is a captivating set of motion graphics that effectively educate the public about the dangers of UV rays while promoting La Roche-Posay's sunscreen products. The animations seamlessly integrate with the London environment, capturing the attention of passersby and encouraging them to take proactive steps to protect their skin. La Roche-Posay achieves increased brand awareness and engagement, positioning itself as a trusted authority in sun protection.