Branding, Logo, Stationery, Website


Brief: I collaborated with BEAR London on a university assignment to create a model and brand for a honey selling company.

Design Process: To create the brand, I conducted extensive research into the honey industry and the target audience. I then brainstormed ideas and worked closely with the team to refine the concepts. I used a range of design tools and techniques to bring the brand to life, including logo design, packaging design, and website layout. I also incorporated feedback loops throughout the design process to ensure the final product met the company's expectations.

Outcome: The result was HONEYWAVE, a honey monthly subscription box that features unique sound data created by the bees that made the honey. The sound data is displayed on each jar of honey, creating an interchangeable “logo” that changes each month according to the sound data/honey of that month.

Brand Description: “Honey Wave is the number one monthly subscription box for all honey lovers. Each month, we send you a mystery box containing X3 completely unique and different flavours of our luxury honey (300g jars). In addition, to ensure you know exactly where your honey is coming from, we record the buzzing of the beehive responsible for the making of your honey and use this audio as a guarantee that your honey was created with the healthiest and noisiest bees! You can find the sound of the bees that made your honey every month on our website!”